Use Online Marketing Tools Effectively
 
Maximize Business ROI

e-Marketing with POWER! for Marketing Professionals

Practical Tips & Tricks for Successful e-Marketing Online Campaigns

Expected Outcomes:

- Describe the current development of the online media as marketing channels

- Plan their own e-Marketing campaign

- Decide and choose which online media channels most suitable for their own industry sectors

- Measure the effectiveness of their own e-Marketing campaigns and continuous to increase performance
Course Contents：
- What are the effective e-marketing channels
  •  e-Mails/e-Newsletters
  •  Search Engines (Yahoo, Google, Baidu)
  •  Display Ads
  • Web Directories
  • Social Media (Facebook, Twitter, Blog, YouTube...etc.)
  •  ...etc.

- What are the strategic objectives of e-marketing campaign

- What are the success factors of e-marketing

  •  Objectives Setting
  • Effective Website Functions & Design
  • Website 4C Strategy
  • Relevant Channels Selection
  • ...etc

- How to measure success with e-Marketing campaign

- Success Stories/Case Studies Analysis

More........
 
 
 
 

Lecturer：

 
Mr.Matthew Kwan

Principal Consultant

Adams Company Limited

Mr. Kwan is the Principal Consultant of Adams
He is actively being invited to teach and speak on e-Marketing, Management, Leadership, Marketing, Presentation and Visual Language, Entrepreneurship in different Institutes and Organizations including:
 
 
The Hong Kong Management Association
 
RMIT University of Australia
 
 Bulacan State University of Philippines
 
Federal of Hong Kong Industries 
 
…and more
 
 
 
 
 
 

Date：

January 21, 2010

Time：

9:30am to 5:00pm (1 hour lunch)

Venue：

Peter F. Drucker Academy (Sheung Wan MTR Exit B)

Fee：

HK$1,850 per person

Medium:

Cantonese supplemented with English material
Application/Enquiry：+852 2723 9977 or admin@adamshk.com

Online Registration：www.adamshk.com/forms/register_event.htm
 
 

 






























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